SERVICES

Founded in 2023, the Simplicity team's experience is from the consumer banking industry and is lead by Cathleen Dendas, CEO and formerly with Associated Bank and Key Bank.  

Cathleen was instrumental in developing multi-billion dollar auto loan portfolios. 

 Simplicity's team has long-term relationships with dealer principals and F&I managers. Maintaining contact with dealers 7 days a week. We utilize existing application systems.

We offer institutions direct access to  a multi-million dollar monthly flow of dealer auto contacts without requiring an institution using its overhead, staffing and the expense and time of building a dealer network. Ideal for institutions looking for hold-to-term and/or securitization opportunities.